Recently, I assumed responsibility for The Dears online stuff. This mini-renaissance we’re in is so intense and kind of extreme that we decided to tear everything down and rebuild it simply. The obvious sites to get a makeover were thedears.org and our MySpace. I know a bit of HTML so tearing down our website and building a discreet pageholder was easy. On the other hand, I’d never used MySpace before and it took me a while to figure it out. Am I alone in feeling that MySpace is a little counter-intuitive? How did this site get so popular? Anyway, after I replaced all the content, I was left wondering: Hrmmm…this is basically a glorified address book. Is there a point to randomly adding friend after friend? How is this increasing our online visibility exactly? And why is a band’s success measured by the number of friends they have, or by the number of times the site has been viewed? I concluded that maybe my archaic brain isn’t ready to understand it, so I soldier on, approving relevant comments (BTW…am I an asshole for not approving the random advertisements by other bands? Sometimes they can be so annoying…like telemarketers. I figure people don’t come to our site to read ads for other bands) and adding friends. I do appreciate the human aspect to it, though, which I guess is the appeal: a totally standardised, human-controlled interface with no hierarchal barrier between musician and listener.
I used to be on Friendster, and the pressure these days to get hooked into Facebook is enormous. Everybody I know is on Facebook, but I just don’t see a place in my life for a scavenger hunt into my past. Upon “surfing” the “net” I recently discovered an interesting music networking site called iLike (toward the end of the story), and further explorations revealed that The Dears are on Facebook. But of course I can’t view our profile because I don’t have the login and they keep the riff raff out that way. I wasn’t even sure how The Dears’ Facebook profile was created. But I’m into iLike, and I’m allowed to update our Facebook from there. So in your FACE…um, Facebook.
The positive side to all this was that I found a photo of Krief on his Facebook which really cracked me up. Basically he looks like a homeless, but I’m pretty sure he’s just loading gear out of his local…at least I hope that’s what he’s doing.