Recently, I assumed responsibility for The Dears online stuff. This mini-renaissance we’re in is so intense and kind of extreme that we decided to tear everything down and rebuild it simply. The obvious sites to get a makeover were thedears.org and our MySpace. I know a bit of HTML so tearing down our website and building a discreet pageholder was easy. On the other hand, I’d never used MySpace before and it took me a while to figure it out. Am I alone in feeling that MySpace is a little counter-intuitive? How did this site get so popular? Anyway, after I replaced all the content, I was left wondering: Hrmmm…this is basically a glorified address book. Is there a point to randomly adding friend after friend? How is this increasing our online visibility exactly? And why is a band’s success measured by the number of friends they have, or by the number of times the site has been viewed? I concluded that maybe my archaic brain isn’t ready to understand it, so I soldier on, approving relevant comments (BTW…am I an asshole for not approving the random advertisements by other bands? Sometimes they can be so annoying…like telemarketers. I figure people don’t come to our site to read ads for other bands) and adding friends. I do appreciate the human aspect to it, though, which I guess is the appeal: a totally standardised, human-controlled interface with no hierarchical barrier between musician and listener.
I used to be on Friendster, and the pressure these days to get hooked into Facebook is enormous. Everybody I know is on Facebook, but I just don’t see a place in my life for a scavenger hunt into my past. Upon “surfing” the “net” I recently discovered an interesting music networking site called iLike (toward the end of the story), and further explorations revealed that The Dears are on Facebook. But of course I can’t view our profile because I don’t have the login and they keep the riff raff out that way. I wasn’t even sure how The Dears’ Facebook profile was created. But I’m into iLike, and I’m allowed to update our Facebook from there. So in your FACE…um, Facebook.