I got an email from a stranger this Sunday afternoon:
I’m sorry to be the one to report, if you’re unaware of it thus far, that i discovered “Missiles” online today in its entirety. having read Natalia’s blog post regarding her feelings towards webleaks and piracy, i’m sure this comes as an absolute bummer (to put it mildly.)
here at HeartbreakTango we’re huge fans of yours. There are staggeringly few bands whose work we support wholeheartedly, and really feel an artistic kinship towards. Knowing that something of this nature affects your ability to continue doing this as a livelihood sorta makes us sick to our stomachs.
I forwarded it to Murray and our manager, Jeff with the message: “Just a matter of time, I guess… Bummer indeed but not surprising.” I didn’t think it would happen so quickly after promo copies going out. I wonder what the process of this happening? It’s a totally active, deliberate effort: ripping the CD as a data file, then uploading it anonymously to a server somewhere. What crosses the uploader’s mind, as they do this? I’m going to go surf the internet, try and find the profile of an uploader…
All day Sunday, I started getting the Google News Alerts with links to blogs that had the leak. I’ve blogged about it before, but really, there’s nothing we can do about it. Once it leaks, once it is out there, news will spread like wildfire. Like an uncontrolled virus. I’ve called the act “cold, selfish and heartless” which in retrospect (and after reading some thoughtful comments) is not really the case. I get it – we are tumbling towards a recession, most music sucks and not being able to take the anticipation building up to a record release makes the idea of previewing the album for free irresistible. It’s flattering that people care.
The strangest thing I saw was diditleak.co.uk, a site that catalogues if/when albums leak and when they are supposed to be released. And there we are, officiated at September 14, 10:40pm.
Now it is Wednesday. We waited a but…tried to wait out the storm, but it never subsided. That’s how it is with the internet. By this morning it had hit all the torrent sites. So it is out there, leaked, with absolute intensity.
So here are some terms: 1) Just really listen to it. Before you blog about it or review it or commit to an opinion about it, listen to Missiles. Fully, at least three or four times. Make sure you get it: the sum of the parts, the totality of the music. That is part of an investment that we’d appreciate in return. And: 2) To anyone who decides to download Missiles, please seriously consider buying the CD or digital album tracks when it comes out.