Being part of a band that has been plunked into the “indie rock” category, I often struggle with the genre and what, exactly, it means. What is indie? I believe it is a dead identity: like how the title “alternative” was borne from grunge in the 90’s, and has since come to define bands like Nickelback. It’s outgrown its meaning: Death Cab is indie, but on a major label. So WTF?
The term “indie” essentially used to mean “not major label” and oftentimes “not on any label.” But now the new “indie” had been commodified and major label bands can be indie rock. And to me “indie” still means angular guitars, you know, like Pavement. Let’s see what the my go-to knower of all things says:
“Indie rock artists place a premium on maintaining complete control of their music and careers, releasing albums on independent record labels (sometimes their own) and relying on touring, word-of-mouth, and airplay on independent or college radio stations for promotion. Some end up moving to major labels, often on favorable terms won by their prior independent success.” – from the Indie Rock wiki.
OK, well that kind of explains it but doesn’t fully satisfy me, because it doesn’t address the indie rock sound or aesthetic. I mean, I don’t even think I could easily define it, but I know it’s out there, and everybody is trying to do it. And then this morning I read this: The Question Mark: Is Feist Still Indie?. This appears in the Canadian broadsheet ‘National Post’ who are notoriously conservative, but are trying hilariously to be ‘with it.’ Anyhow, the article is flimsy at best but addresses the issue: “What is indie?” It seems that we can’t agree: it’s an important label for some people, so important that they won’t listen to it if it’s not indie (even if it’s totally amazing); and yet for others it’s entirely meaningless.
As frustrating/obsolete as retail CD shopping has become, at least we can rely on a shop’s inability to define any sub-genre beyond “POP/ROCK,” which I am just fine with. You really, really cannot please everyone. I mean, is being indie that important to you?
So as The Dears put the finishing touches on our orchestral sci-fi noir-funk opus, we prepare ourselves mentally for the inevitable: being lazily lumped into the indie category. This is me, being curmudgeonly about the whole thing: *grumble*. We always say that making an album is like raising a child: you give it everything you can and then release it into the world, as if sending it off to its first day of school, and you can hope for the best, pray it makes good friends, but really, it’s beyond our control. We’ll see what the fates allow.
Natalia Yanchak 